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Cable System News
The Cable System is presented by Circle Graphics. For additional
information please complete our online form.
Review the Reference section and information on the industry and recycling.
May 2008 |
Circle Graphics CG Cable System News and Seminar
This newsletter provides in-depth information on the industry conversion to single sheet posters and why the CG Cable System is being used by most major billboard companies.
Read the full announcement from Circle Graphics.
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September 2007 |
Wall Street Journal - Can Billboard Trade Go Green? 9/19/07
Complete article: "Hank Ridless may be the conscience of the billboard industry. Ridless, president of digital-printing company Circle Graphics, is on the forefront of efforts to reduce the industry's reliance on harmful materials, cut waste and use less electricity in its business..."
 Read the full article from the Wall Street Journal.
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February 2007 |
Sign of the Times - 2/8/2007
Complete article: Outdoor Takes an Eco-Friendly Route - Outdoor advertising companies are commissioning vendors to develop products that help protect the environment.
Read the full article from Sign of the Times.
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February 2007 |
Outdoor Advertising Association of America: Outdoor Outlook - 2/5/2007
Outdoor Takes an Eco-Friendly Route. Article describes new "non-vinyl" substrates and the One Piece Paste Free poster system. This article is excerpted from Stephan Freita's article of the same title appearing in the February 2007 issue of Sign of the Times.
Read the full article from Outdoor Outlook.
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February 2007 |
Outdoor Advertising Magazine: "Mission Possible Posters" - Jan/Feb 2007
Outdoor Advertising Magazine writer Ellery C. Berryhill discusses the new technologies for pasteless posters predicting that 30-sheets will experience a renaissance this year. Berryhill interviews Hank Ridless, President of Circle Graphics, in this article on the research and development of EcoFlex and the Clip-Board Poster System. With major suppliers like Clear Channel, Lamar, and others getting behind this new light-weight and eco-friendly substrate, Berryhill details a new future for pasteless posters.
Read the full article reprinted with permission from the Outdoor Advertising Magazine.
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Reference and Terminology
Here's some terminology that will help you understand the various products you will hear discussed more and more within our industry:
Posters
- Paper 30-sheets
- Eco-Posters™ are the trademarked name of single sheet posters created by Circle Graphics to fit the CG Cable System. These posters are finished with a pocket on the back that accommodates small clips that ultimately tension the poster.
- Lamar Poster Flex is the generic name used for lightweight plastic posters with pole-pocket finishing on the back that fit the Lamar poster frames.
Note: Lamar Poster Flex is produced by a variety of vendors including Lamar Graphics, Circle Graphics, and others.
Flex Wraps for Bulletins
- Vinyl / PVC Flex is the traditional bulletin wrap material that
has been in use for approximately 25 years.
- Eco-Flexx is a PE-based, lightweight recyclable substrate manufactured exclusively by Circle Graphics and represents a non-toxic alternative to PVC. Currently Circle produces over 50% of our bulletin wraps on Eco-Flexx, a substrate increasingly being selected by environmentally conscious national advertisers such as Anheuser-Busch, Walt Disney, Geico and others).
Note: Both the products above are rotatable and long-term (12 months for EF and 24 months for Vinyl).
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Is the Industry Serious About Recycling?
Please review the OAAA newsletters from the last several months
to gain a sense of just how important this issue is with the industry
trade association as well as industry leadership.
http://www.oaaa.org/members/ViewNewsletter.asp?id=659
http://www.oaaa.org/members/ViewNewsletter.asp?id=653
http://www.oaaa.org/members/ViewNewsletter.asp?id=643
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